The Insurance Regulatory Authority has set up a taskforce to draft policy guidelines that will inform on how the industry will leverage on the Big Four agenda focus on universal healthcare.
The regulator has further rolled out nationwide insurance mobile clinics aimed at educating the public and small businesses about benefits of having insurance covers.
Insurance experts believe Kenya could double insurance penetration to 6 percent by the year 2020 if more sensitization was done.
In a bid to boost insurance penetration that is currently at 2.7%, the Insurance Regulatory Authority has embarked on a nationwide insurance sensitization campaign targeting the masses and small businesses based at the grassroots level.
The regulator has further lauded the micro insurance bill, saying that its implementation will lower the cost of various insurance products and thus cater to a majority of Kenyans who cannot afford insurance covers.
According to the authority says there is need to sensitize the public on among others their rights in order to improve service delivery in the industry.
The regulator is currently undertaking a roadshow Siaya County in partnership with Kenya Broadcasting Corporation to celebrate its 10th anniversary.
Junior Dread who hosts the Rave on both KBC Channel One TV and Radio Taifa as well as local artists among them Paul Nunda aka Jua Kali were among personalities who attracted most attention from those who thronged the roadshow during IRA’S open day.
Experts attribute the low uptake of insurance in Kenya to consumer ignorance and misguided attitude towards insurance policies.